Snapchat to launch augmented reality art platform tomorrow
Snapchat plans to launch a new augmented reality art platform featuring pop artist Jeff Koons and others. It will allow art to be pinned to specific locations in augmented reality so users can see it when they hold up their phones in the right spot. Snapchat will solicit sign-ups from artists who want their art added to the platform.
Snapchat plans to roll out the feature with Koons’s art around the world as seen in these photos from Las Vegas, Sydney, and Paris. A source tells TechCrunch the feature is based on technology fromCimagine, an Israeli AR startup Snapchat acquired in December. Similar tech powers its World Lens’ like the dancing hot dog that got over 1.5 billion views on Snapchat, plus its new Sponsored World Lens ads.
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