Giant Singapore knows how much Christmas costs for Singaporeans–and they have a sale to cut down on that

Giant Singapore knows how much Christmas costs for Singaporeans–and they have a sale to cut down on that

Alvinology·2017-12-14 02:15

Tis’ the season to be spending! Ever wondered how much to spend on Christmas gifts for families, friends and colleagues? A recent survey commissioned by Giant Singapore reveals surprising insights on how much a shopper spends, where they spend it, who they spend it on and on what kind of Christmas gifts.

The survey, which polled 500 Singaporeans between the ages of 20 and 60 years old, discovered that this Christmas’ top gift recipients are children (53%) and close friends (49%), followed by significant others (43%) and colleagues/bosses (40%). What came out surprising was that professional relationships sometimes trumps personal relations, as close to 10% more respondents are likely to buy gifts for their colleagues and bosses as compared to shopping for their siblings or even parents.

Whom they are buying Christmas gifts for also has a huge impact on their Christmas spending. The survey found that Singaporeans would spend $100 or more on each gift for parents, grandparents and significant others, while only spending $50 – $99 on siblings and children, $20 – $39 on close friends and relatives and only $10 – $19 on colleagues and bosses.

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