Singapore sparks mockery with Instagram 'influencers' for budget

Singapore sparks mockery with Instagram 'influencers' for budget

Yahoo Singapore·2018-01-20 14:50

Singapore's government has sparked mockery after hiring social media "influencers" to try to interest the younger generation in the budget, with messages about "inflationary pressure" and "balanced budgets" popping up on Instagram.

The finance ministry hired more than 50 users on the platform to seek feedback from their followers about the forthcoming budget and ask them to head to booths in the city-state to share their views, local media reported.

One typical post showed user Chelsea Teng posing next to a swimming pool while holding a laptop, alongside the message: "Great news -- Budget 2018 is coming soon!"

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