环境及水源部借助网红力量 鼓励国人关注气候变化

环境及水源部借助网红力量 鼓励国人关注气候变化

8视界·2018-02-09 09:01

继财政部通过网络红人的影响力宣传财政预算案之后,环境及水源部也开始借助网红的力量,鼓励国人关注气候变化的信息。

社交媒体平台Instagram 早前出现不少与财政预算案相关的贴文,向网民宣传在财政预算案公布前发表意见的管道。

近日,环境及水源部也采取类似方式,让网红们分享一些日常生活中与保护环境或是气候变化有关的内容,并附上#ClimateActionSG #SustainableSG的标签,鼓励这些网红的追随者们关注气候变化的有关信息。据了解,这些网红属于“微网红”(micro influencers),追随者只有几百至几千人。

I have always been someone who kind of take things like our environment for granted. But as of late, my mummy have been really into animals especially those living in the wild and she has been sharing many facts with me. Did you know that things we do in our everyday lives actually have a larger impact on the earth and its environment?? By not doing our part to conserve energy, we are actually contributing to global warming and this affects the lives of many animals all around the world!! Some even going extinct because of our selfish actions!!! Making a change does not have to be something incredibly selfless or a super large gesture. Take me for example, I started to try to sleep at a higher temperature of 25 degrees or just without air con as compared to my usually 20-22 degrees in the past. I also just switch off my air con when not in use when in the past I would just leave it running to keep my room cool (like in hall when I leave the room for a while). It is these small gestures that add up to a large change and impact to our environment!! Hope everyone can start doing their small part for the environment cause a small change from all of us can really add up to a large change! How are you doing your part? Post a picture of what your green tips are! @mewrsingapore #ClimateActionSG #SustainableSG and also stand a chance to win attractive prizes like vouchers and even iPhoneX! #sp

A post shared by

Melissa

(@tacomels) on Jan 30, 2018 at 6:39am PST

Instagram用户tacomels在早前的一则贴文中就写道,自己过去常常会将房间内冷气的温度设定在摄氏20至22度。但是这样不节约能源的做法会导致全球变暖,并影响到全世界的很多生物。“现在,我开始尝试睡觉时将冷气温度设定在较高的25度,或是有时不开冷气。”同时,她也附上了一张自己和冷气遥控器的自拍合影。

她的Instagram账号有大约950名追随者,这篇贴文获得了174个网民点赞。

Ride a bike! 🚲 Global warming is real and we should do our part by reducing carbon footprint. ☀️ What’s more, we can burn some calories while making a difference to fight climate change. You guys can share your climate tips and tag @mewrsingapore and hashtag #climateActionSG and #SustainableSG to win an iPhoneX and many other amazing prizes! 😱 #sp

A post shared by

Marcus Nai

(@marcusnai) on Jan 31, 2018 at 1:28am PST

另一名网红Marcus Nai则是在Instagram分享了一张自己骑着脚踏车的照片,并在贴文中写道:“骑脚踏车吧!全球变暖是事实,我们应该为减少碳排放量尽自己的一份力。而且,我们在对抗气候变化的同时,也能够燃烧更多卡路里。”

他的这篇贴文在大约一个星期的时间里,获得约360名网民点赞。

这些网红们在贴文的最后也会邀请公众分享一些保护环境的小知识,并注明将有机会赢取iPhone X和礼券。这些贴文也清楚标明是获得一则赞助贴文,附上#sponsored的标签。

据了解,环境及水源部共赞助了大约28名网红,开展这项为期三个月的宣导活动。

原标题:环境及水源部借助网红力量 鼓励国人关注气候变化

特别声明:本文为转载/投稿,仅代表该原作者观点。NESTIA仅提供信息发布平台。

……

Read full article on 8视界

网络 明星 新加坡 政府