Disgraced former Australia captain Steve Smith has tied up with the local arm of Britain's Vodafone Group in an advertising campaign that leverages the nation's ball-tampering shame for marketing purposes.

FILE PHOTO: Cricket - Australia v South Africa - Third Test cricket match - Adelaide Oval, Adelaide, Australia - 23/11/16. Australian cricket captain Steve Smith speaks at a news conference on the eve of their third test against South Africa. REUTERS/Jason Reed