Serena Williams to take Bumble's woman-first message to Super Bowl

Serena Williams to take Bumble's woman-first message to Super Bowl

Channel NewsAsia - Commentary·2019-01-03 20:11

Tennis champion Serena Williams will star in a year-long marketing campaign for the Bumble social networking app that will kick off with a message of women's empowerment during the Feb. 3 Super Bowl, Williams told Reuters in an interview.

Serena Williams of the U.S. speaks during a news conference ahead of the Australian Open tennis tournament in Melbourne, Australia, January 14, 2017. REUTERS/Edgar Su/Files

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