‘Good luck burger’ ad for McDonald’s Taiwan sparks controversy in China

‘Good luck burger’ ad for McDonald’s Taiwan sparks controversy in China

RICE Media·2019-01-23 09:49

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A commercial by Leo Burnett Taiwan for the McMuffin is at the centre of a political controversy.

Part of a three-film campaign that positions the McMuffin as “the good luck burger”, the controversial ad features a brief shot of a student’s examination ticket, which lists her as being a citizen of Taiwan.

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Food & Beverage Taiwan News SE Asia

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