Lexus wants to build a hardcore F-badged SUV

Lexus wants to build a hardcore F-badged SUV

Yahoo - Autos·2019-01-29 00:00

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Will the Japanese brand opt to emphasize on-road handling or off-road prowess?

Lexus's performance-oriented F sub-brand may soon find its way to the Japanese luxury brand's crossovers and SUVs. Speaking with the media prior to the start of the Rolex 24 at Daytona endurance race in Daytona Beach, Florida, Cooper Ericksen, vice president for product planning and strategy at Lexus, acknowledged that an F-badged crossover or SUV is an “active conversation” among folks working for the marque.


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Vehicle Lifestyle International


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