Apple to introduce A/B testing and in-app events to the App Store

Apple to introduce A/B testing and in-app events to the App Store

TechCrunch·2021-06-08 12:01

Apple today announced a number of coming changes and improvements to the App Store that will help developers better target their apps to users, get their apps discovered by more people and even highlight what sort of events are taking place inside their apps to entice new users to download the app and encourage existing users to return.

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