When most of us first discovered The Weeknd, in the early months of 2011, it was in an atmosphere of vagueness and secrecy. Those early songs and that debut mixtape, House of Balloons, sounded genuinely, astonishingly new, and as if to drive home just how unique the style felt, it seemed to materialize out of nothing. Forget press releases, promotional tours, and overhyped music video premieres. When The Weeknd first emerged out of the ether, he didn’t even have a name. No one could even say for sure whether this was one guy or an entire group.