Heard of artainment? It’s a fashionable term to describe the combination of art and entertainment. Typically it requires active interaction, participation and/or immersion. And there’s usually a big element of technology involved. Many art lovers no longer wish to be passive observers seated and clapping during a live arts event. They want to roam in a well-designed digital art playground, engage in a high-tech fusion of cinema and live performance, and partake in a discussion that would determine how the story ends.