Facebook will begin beaming advertisements into virtual reality

Facebook will begin beaming advertisements into virtual reality

TechCrunch·2021-06-17 12:04

Well, it was only a matter of time.

Advertising giant Facebook announced Wednesday that they’re going to begin testing advertising inside virtual reality titles on its Oculus platform soon. The first roll-out is limited enough, with Facebook testing ads inside a single gaming shooter title: Blaston from Resolution Games. They are interestingly not rolling this out with a first-party title, though I’m sure integration with Oculus Studio titles is inevitable.

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