Away from his larger projects, West London-born rapper Fredo has spent much of the last few years in and out of the charts with tracks such as “Ay Carumba” with Young T & Bugsey, “Funky Friday” with Dave, and “So High” with Mist. It was a formula that seemed to be working well for him: draw them in with the pop hits and then get them hooked on the album. However, that seems to be behind him now and he was the first to admit that the most recent of those pop offerings, “Hickory Dickory Dock”, was a step too far.