The very first Toblerone bars without the iconic logo that we've all grown to know and love are officially on sale now.

With an all-new logo, the familiar stars of Christmas stockings and airport duty-free checkouts have undergone a very noticeable change.

The bars will no longer sport the distinctive Swiss Matterhorn mountain and have, instead, opted for an entirely different peak to plaster across its packaging. Things will never be the same again.