Jonathan Stringfield Contributor

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Jonathan Stringfield, Ph.D., is VP and global head of Business Marketing, Measurement and Insights at Activision Blizzard Media and Esports.

The speed at which gaming has proliferated is matched only by the pace of new buzzwords inundating the ecosystem. Marketers and decision-makers, already suffering from FOMO about opportunities within gaming, have latched onto buzzy trends like the applications of blockchain in gaming and the “metaverse” in an effort to get ahead of the trend rather than constantly play catch-up.