Gorilla Glue Sales Spike Amid Viral Video of Woman Using Product on Hair

Gorilla Glue Sales Spike Amid Viral Video of Woman Using Product on Hair

Complex - Life·2021-02-19 14:01

Ad Age reports sales of Gorilla Glue have skyrocketed since Tessica Brown’s unfortunate retelling on TikTok about using the spray adhesive on her hair went viral.

Gorilla Glue’s search volume on Amazon soared by 4,378 percent, while its best seller rank increased 129 percent, which translates into a significant spike in sales. Google searches also jumped 50 times in the month of February, compared to January.

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