HBO Max Is Considering Lowering Subscription Prices Because ‘Most People… Are Not Wealthy’

HBO Max Is Considering Lowering Subscription Prices Because ‘Most People… Are Not Wealthy’

Uproxx - News·2021-03-05 07:02

As HBO Max approaches the one year anniversary of its launch, the burgeoning WarnerMedia streaming service is already prepping a move to boost its subscriber base by offering a lower price tier that it hopes will bring in users who initially balked at HBO Max’s cost of $15 a month. Naturally, this new tier would be supported by advertising, which HBO Max is trying to employ in a less obtrusive way than its competitors. However, it’s interesting to note that while streaming services like Hulu and Peacock started out with ads then later offered an ad-free experience, HBO Max is going in reverse after realizing that its current price was perhaps a bit too high, especially in the current economic climate. Via Deadline:

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