How Moomin creator built a brand worth £700m and why Brits still love them

How Moomin creator built a brand worth £700m and why Brits still love them

The Mirror - World News·2021-01-05 07:01

The hippo-like Moomins and their pals first appeared on the pages of a children’s book seventy five years ago, written and illustrated by Finnish artist Tove Jansson

Long before trolls stalked the Twittersphere sparking conspiracy theories and picking fights, a very different breed of them roamed a far off land spreading harmony and fellowship.

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