Worldwide, some 50 million people suffer from Alzheimer’s disease today. But they aren’t the only ones, since dogs can also be affected by dementia. Now, a startup is working hard to combat this through video games.

For many pet owners, nothing is too good – or too expensive – when it comes to taking care of their four-legged friend. Dersim Avdar is one of those people. He is the co-founder of Joipaw, a British startup that is developing video games for dogs.