A hilarious meme contrasting K-pop soloist HyunA's choreography for her new song I'm Not Cool with a scene from the Japanese animation Crayon Shin-chan has become the latest meme to hit Korea.

The singer, known for her bold and powerful performances, last week released a new album, I'm Not Cool, with a namesake title track. She worked on the song with her boyfriend and singer Dawn, as well as Psy, the Gangnam Style star who heads her agency P Nation. For the choreography, she collaborated with Rie Hata - who has made dance moves for acts like Chris Brown, Lady Gaga and BTS - and the local dance team B.B. Trippin'.