He might be less than two months old but Princess Eugenie's son August is already a trendsetter among his friends.

Charlene Holden of Uncool Wool, who embroidered a personalised cardigan for the tot, revealed to HELLO! that she's taken orders that have been sent to some of Princess Eugenie's friends as gifts, including fellow mum Molly Whitehall – sister of comedian Jack Whitehall.