Starbucks to widen online reach in China through new alliance with Meituan, ending coffeehouse chain’s partnership with Alibaba-backed Ele.me

Starbucks to widen online reach in China through new alliance with Meituan, ending coffeehouse chain’s partnership with Alibaba-backed Ele.me

South China Morning Post - China·2022-01-20 07:04

Seattle-based Starbucks’ new partnership could potentially expand its business by tapping into Meituan’s vast domestic customer base

Meituan had a 67.3 per cent share of China’s food delivery market in 2020, compared with a 26.9 per cent share for Ele.me in the same period

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