People walk past a Balenciaga shop on May 18, 2020 in central Milan, Italy - Miguel Medina/AFP

“Move fast and break things.” Mark Zuckerberg’s famous instruction is one of the mottos of our age. Paraphrased by every big mouth from Dominic Cummings to Elon Musk, it became the beloved crutch of corporate geeks desperately seeking edginess. In 2019 an article in The Harvard Business Review declared its moment was over. It was time, the HBR intoned, to adopt a more measured, socially responsible approach.