If your FYP, timeline, or feed feels like a toy aisle lately, you're not imagining things. The latest internet trend has everyone turning themselves — or their favorite characters — into AI-generated action figures.

These digital creations are everywhere. Instagram, X, TikTok, and even — actually, especially — LinkedIn, have all been inundated with them. The trend is so widespread that even ESPN, a site hardly known for covering internet fads, recently highlighted soccer stars like Lionel Messi getting the action figure treatment.