"Brave is Unbeatable" campaign aims to rally Canadians around Olympians

"Brave is Unbeatable" campaign aims to rally Canadians around Olympians

The Straits Times - Sports·2024-04-20 06:01

TORONTO - The Canadian Olympic Committee (COC) and national broadcaster CBC unveiled the branding campaign video "Brave is Unbeatable" on Friday with the aim of rallying the country behind athletes who will compete at the Paris Games.

Narrated by Canadian actor Michael J. Fox and Grammy winning singer Celine Dion, the first ever collaboration features the stories of nine athletes and the obstacles they must overcome to compete on the world stage.

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