The proposed Green Deal aims to make the EU carbon neutral by 2050, and includes efforts to make traceable, sustainable products the norm while prohibiting misleading green claims. Attention to increasingly sustainable goods has been driven by consumer interest and demand.

The Deal includes over 70 regulations, many of which will impact UK businesses who buy and sell goods with the EU. Confusion is already plaguing leading UK retailers due to a lack of clarity over which rules are already in place or likely to be implemented, delayed, or dropped in the next few years.