BANGKOK, April 7 — At a rowdy Bangkok stadium, BG Pathum United’s “Rabbit Girls” dance to a drumbeat and cheer their team on — the Thai football league’s last band of women promoters.

Nightclubs, brands, shopping malls and car shows in Thailand often hire young women — known as “pretties” — for promotion purposes.

Gender stereotypes remain deep-rooted in Thailand, and critics say that is especially the case among many Thai football fans.