Fans of Apple TV+’s Severance got an unexpected dose of corporate surrealism this weekend, as the Bell Works building in Holmdel, New Jersey — the same location used for Lumon Industries in the series — was reactivated for a limited-time immersive event.

On April 5, the architectural landmark morphed into an IRL Lumon experience, blurring the lines between fiction and fandom with a museum-style showcase. The event featured curated set recreations, Severance-inspired menus, exclusive branded merchandise, and the pièce de résistance: a waffle party.