Michelle Goh, the owner of 2112 Bakery at Bugis, has died at the age of 35 on June 17.

The mother-of-two had joined season 2 of Mediacorp baking show 'Creme De La Creme' in 2024, and was placed sixth out of eight contestants on the show. 

Her husband, who only gave his name as Ken, announced her death in a post on the bakery's social media accounts on the same day.

"It is with deep sorrow and heavy hearts that I share the passing of my beloved wife, Michelle Goh, who left us on June 17, 2025," he wrote.

"She was a source of love, joy and kindness, and her memory will forever remain in our hearts. While words cannot express the pain of this loss, we find comfort in remembering the beautiful life she lived and the love she shared with all who knew her."

He added in his post that she would be cremated at Mandari Crematorium Hall today (June 21).

Michelle's cause of death is unknown and she leaves behind her husband and two young children.

 

Michelle shared that she started her business as a home-based bakery in 2019, after leaving her job as a nail technician, reported 8days. 

At the time, she was diagnosed with depression and found comfort in baking.

She later opened a bakery in Toa Payoh, and subsequently relocated to OG Bugis in December 2024 due to poor business. 

She also has a rojak and popiah stall at Yew Tee Square, and a snack stall at Bukit Canberra Hawker Centre, which is operated by her mother. 

It is currently unclear if the businesses will continue to operate.

Despite participating in Mediacorp's baking competition show, the exposure did not result in more sales for her bakery and she lost $19,000 from her Toa Payoh bakery, she told 8days. 

She added that her husband had asked then if she wanted to shutter the business, but she "didn't want to waste [her] efforts" and needed time.

In December 2024, Michelle posted a TikTok and Instagram Reel and spoke about her struggles in operating a business.

She said tearfully in the Reel: "To be honest, having a business is serving us right, because we could have just gone out and work. But [operating a business] is all about our commitment, passion and being proud of ourselves and making my parents and my kids proud."

She added: "I feel good whenever I leave the shop at night. I kept smiling to myself knowing that this is how far [I had come]. But there is too much stress going on."

@michelle.goh

Not negative but just real feeling.

♬ original sound - 2112 Bakery

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