CAMARILLO: For some evangelical Christians, faith is about having a personal relationship with Jesus. At US$1.99 (RM7.89) per minute, the tech company Just Like Me is taking that concept to a new level.

Users of the platform can join video calls with an avatar of Jesus generated by artificial intelligence. Like other religious AI tools on the market, it offers words of prayer and encouragement in various languages. With the occasional glitch, it remembers previous conversations and speaks through not-quite-synced lips.