This year's SXSW has brought a collection of comedies delving into the stranger-than-fiction true stories behind such sensational inventions as Tetrisand BlackBerry. At first taste, Flamin' Hot seems to fall into this category, as the family comedy focuses on Richard Montañez, a Mexican-American janitor whose hard work and love of his culture inspired a whole new brand of snacks and launched him to the heights of marketing exec at Frito-Lay.