Anyone can be a social media creator, but everybody can’t be a businessman. For Baton Rouge, Louisiana’s Durell Smylie, using his newfound internet fame to make some cash was an almost instant reaction. The car salesman went viral in early December after sharing a video of himself on Twitter inviting people to purchase a vehicle at the dealership he works at in Louisiana. Still, he put a creative spin on it. He began freestyling, and a phrase he improvised in his jingle, “Where the money reside,” has since taken on a life of its own.