When you have a social media presence, you run the risk of identity theft - regardless of whether you're a famous person or a regular Joe.

In fact, some of us may have already experienced stumbling upon another social media account with a username that is almost identical to ours, featuring images swiped from our own profiles.

Short of avoiding social media totally, what can we do to protect ourselves and our loved ones from malevolent individuals who are not who they seem to be?