SINGAPORE - As the global oil shock pushes pump prices at major petrol retailers well past the $3-a-litre mark, Cnergy’s stations continue to undercut the competition in what its management says is a calculated move to gain market share.

By keeping its prices significantly lower than the market average – up to S$1 lower than the competition when excluding discounts – the upstart Singapore brand has triggered localised traffic jams, gained social media fame, and generated a surge of about 40 per cent in the share price of its parent company, Union Gas Holdings.