LAS VEGAS - Riding down the Las Vegas Strip in a pink low-rider with two showgirls at his side, Bruno Mars was declared the "new king of Las Vegas" on Friday (April 10).

The city honoured Mars, who has become one of Sin City's iconic performers, with a parade and naming a street 'Bruno Mars Drive.' Officials declared Friday 'Bruno Mars Day' for Mars, who is kicking off his global Romantic Tour in Las Vegas at Allegiant Stadium.