1. A dark spot-removing soap bar you might want to try if you're someone with sensitive skin or hyperpigmentation – this is formulated not only with hyaluronic acid to protect your skin's moisture barrier but a blend of vitamin C, retinol, collagen, and turmeric to help brighten and soothe skin. 

www.amazon.com, www.amazon.com

Promising review: "If you're someone who has sensitive skin like me, this product is for you! I highly recommend it. I learned about this product on TikTok and decided to try it out. It's worth the money. The smell is not overbearing, and it reminds you of a refreshing citrusy fruit. I'm very particular about trying skincare products, but this is your go-to. It will have your face feeling refreshed and clean, and there's no white cast." —Elisabeth L. 

"Omg!! Dude, I've always had really bad dark spots and hyperpigmentation. I had a tiny rash I’d been trying to get rid of for some time on my thigh. I used this soap, I checked on it that same night. Tell me why the rash is damn near gone!! I live, breathe and swear by this soap!! It’s so good!!" —Erion

Get it from Amazon for $11.99. 

2. COSRX Snail Mucin 96% Power Repairing Essence, a lightweight hydrating face serum to help protect your skin's moisture barrier. This is designed for *all* skin types, and reviewers swear by it for healing acne scars, fading dark spots, and smoothing fine lines. Users with sensitive skin especially appreciate how gentle it is compared to competitors, and a lot of them mentioned seeing results within the first few uses! 

www.amazon.com, www.amazon.com

I use this on my skin and definitely have noticed results! While it didn't help kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results! 

Promising review: "I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby

Get it from Amazon for $17. 

3. The internet-famous Revlon oil-absorbing volcanic face roller you simply swipe over your face like a magic wand that makes excess oil disappear — super convenient and *way* less wasteful than using blotting strips and time wasting than fancy powders that need a ton of blending work. 

Amazon, www.amazon.com

Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

Get it from Amazon for $9.09. 

4. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! 

Emma Lord/BuzzFeed

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

I personally bought this a few months ago and love it! I use an electric toothbrush usually, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular. 

Promising review: "This was another one of my TikTok purchases! I was skeptical but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a different on the first use and I agree! They are definitely with a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you nights be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

Get a two-pack from Amazon for $9.90. 

5. A ~weightless~ liquid cream blush that's having a whole moment and a half on Amazon right now. Reviewers adore how high-pigmented and blend-able the colors are, and how soft and dewy the effect is on their skin. 

www.amazon.com, www.amazon.com

Promising review: "These are so high quality, and I am so happy I took a chance on them. For anyone who is familiar with Korean beauty products, know that these are very high-quality. The formula is very lightweight, the color is water-infused, and when you put the product on, it’s very natural looking. If you came to Amazon to look for a liquid blush, this is the absolute best option for the price you’re paying." —Nyooni

Get it from Amazon for $9.99 (available in 11 shades and in sets). 

6. A bottle of Elizavecca Hair Treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.

www.amazon.com, www.amazon.com

This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! 

Promising review: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished. My bleached rat's nest now looks and feels like hair again. Even my boyfriend noticed a huge difference in my hair. I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair." —Eline

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Get a bottle from Amazon for $6.72.

7. A makeup setting spray with a matte finish to lock your look in place in just a few seconds, even on days when the sun is trying to melt you like a Popsicle.

Amazon

Promising review: "Love this spray. Like that it's small and portable. It does set your makeup matte, which I love. Keeps my makeup in place all day. I use it pretty much daily. It is great for when you travel to anywhere hot and humid and don't want your makeup to slide off." —Tina J.

"I had seen this on TikTok and thought it was a waste of money, until I tried it, and it works. It locks in your makeup. You just have to make sure your makeup is perfect and then spray your face." —Mary 

Get it from Amazon for $9.49+ (available in four styles).

8. A splurge-worthy bottle of EltaMD UV Clear Face Sunscreen reviewers attest is worth every damn penny — this sensitive skin-friendly formula is lightweight, non-greasy, and doesn't leave a white cast. And because it is determined to be the Ultimate Sunscreen Of All Time, it's also made to help protect and calm rosacea, hyperpigmentation, and acne-prone skin 🙌. 

www.amazon.com

Promising review: "TikTok made me buy it. Recommended by at least three TikTok doctors (real ones, I promise) and was pleasantly surprised. Not greasy, no white cast, and doesn’t irritate my oily skin." —Victoria Caboa

"Because I have hated just about every facial sunscreen (especially you, Supergoop, lol) I’ve ever tried, the price for this product is honestly worth it. Doesn’t feel greasy, oily, or silicone-y. Doesn’t leave a white cast. Doesn’t have a strong odor. It really just feels like I’m putting another layer of moisturizer on. If I go out with only this SPF with no makeup, my skin looks nice, dewy, and moisturized, but never oily or greasy. Most importantly, this keeps my rosacea in check!" —Christina Chetwood

Get it from Amazon for $40.85. 

9. E.l.f. Power Grip Primer, aka a *godsend* for makeup lovers of all skin types, particularly those dealing with dry, flaky, or acne-prone skin. Once you apply this and let it set for 30 seconds, not only will it grip your makeup in place, but the hyaluronic acid will help moisturize and plump your skin to improve its texture over time. 

www.amazon.com, www.amazon.com

Promising review: "I wanted to try this for the longest time and I finally got it and I was not disappointed. I highly recommend this product, especially if you have dry skin. This is my favorite primer to use now. Works so well and helps with making your makeup look almost flawless. Highly recommend it." —Megan Lindstrom

Get it from Amazon for $10. 

10. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof. 

Emma Lord/BuzzFeed

Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.

Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd

Get it from Amazon for $4.99.

11. Peach Slices Acne Spot Dots, a hydrocolloid sticker that you can apply straight onto a zit to flatten it, reduce redness, and even suck the gunk out of individual trouble spots overnight. Personally *love* to see a problem magically disappear while I'm snoozing. 

www.amazon.com, Amazon

Peach & Lilyis a skincare brand founded by celebrity esthetician Alicia Yoon that specializes in toxin-free, vegan beauty products made with recyclable packaging. The company plants a tree with each order, and a portion of its proceeds have gone to to Restore NYC since 2016. 

Check out a TikTok of the acne spot dots in action. 

Promising review: "This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly so this is a plus! I’m generally a picker at my zits, but if I can get to one of these dots in time I save my face a lot of irritation and pain. I wear them at night and sometimes during the day, only takes about two to get rid of those pesky whiteheads, sometimes more for a big zit. They really suck everything out." —Savannah Wilson

Get a pack of 30 from Amazon for $4.88. 

12. A popular foot exfoliant foot peel reviewers swear by for calluses and rough, cracked skin — you apply the two bootie-shaped masks on your feet for an hour, wash your feet, and then over the next five to seven days enjoy the bizarre satisfaction of watching the dead skin on your feet peel away to reveal smooth feet.

www.amazon.com

Promising review: "TikTok made me buy it. My feet were dry, cracked, and needed this. This works AMAZING! After two to three days my feet felt itchy. Trust the process. After the third day my feet began to itch a little. I showered after work and just be prepared because the process was FREAKY! My feet are so soft, no cracks. I love how they feel and look now. I bought a second pack. I’ll continue to use this foot peel." —Mermaidme

Get it from Amazon for$14.99+ (available in two sizes and ten colors). 

13. An illuminating moisturizer designed to enhance your skin's natural glow ✨ — perfect for anyone who wants a lightweight alternative to foundation or just a lil' extra low-effort shimmer in their lives.

www.amazon.com, www.amazon.com

Promising review: "Didn’t need this but bought this due to watching a TikTok. Pleasantly surprised by the magical erasing powers. This product has magic dust. Gives you a great glow and erases imperfections with the thinnest layer." —Kim Wilmot

Get it from Amazon for $13.88+ (available in three shades).

14. A painless, mint-flavored teeth-whitening pen reviewers swear by as an alternative to pricey professional treatments and strips. This gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just, you know, existing as a human with teeth.

www.amazon.com

Promising review: "I have to say, I was skeptical about this product from all the TikTok hype about it but after trying it out, it really does work. I’ve used whitening strips before but those usually hurt my sensitive teeth and I hate the taste of some of the other gels on the market but this one was super easy and didn’t hurt my teeth at all and didn’t taste much different than my regular toothpaste, since I got the mint-flavored one. I used it for a few weeks before my brother’s wedding and it worked like a charm. I noticed visible results in only a couple of days and was able to keep using it until I reached my desired shade of white. 10/10 would recommend for anyone with sensitive teeth and tastes!" —Victoria Bravo

Get a two-pack from Amazon for $18.95. 

15. Juno & Co.'s Clean 10 Cleansing Balm, a game-changing makeup remover made with a blend of pearl barley and vitamin E that reviewers adore for getting that ✨ CLEAN clean✨  feeling — it's designed to leave zero residue or oiliness, *plus* brighten skin and reduce hyperpigmentation and dark spots. 

Amazon, www.amazon.com

Juno & Co. is a small business specializing in personal care and skincare products. 

Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes that includes Micellar Water (which also works well but leaves my skin feeling oily). With this cleansing balm my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" —Deetje Frederick

Get it from Amazon for $19.99. 

16. A bottle of Fanola "No Yellow" purple shampoo reviewers with chemically- and color-treated hair *swear* by for toning down yellow hues in blonde hair, seeing a noticeable difference even from the very first wash. 

www.amazon.com

Promising review: "I LOVE THIS!! When I get my hair highlighted, I always use another purple shampoo and it never works for my hair at all. So I wanted to try this (thanks to TikTok). And I am not disappointed. My super yellow hair turned the blonde I wanted within one use, and I have used it more often and it just lightens it more and more. But beware it can stain hands so rinse your hands after!" —jillian lee

Get it from Amazon for $9.99+ (available in three sizes).

17. La Roche-Posay Toleriane Double Repair Face Moisturizer, which your skin will most definitely thank you for stocking up on. This lightweight, fragrance-free moisturizer is formulated to strengthen the skin barrier to lock in hydration not just after you put it on, but in the longterm, too. 

www.amazon.com, www.amazon.com

Promising review: "I fell for a TikTok star’s recommendation and I’m happy I did. This is the most I’ve ever spent on a moisturizer but I will never go back! This stuff is amazing. Keeps your skin hydrated. It’s thick but doesn’t feel like it once you put it on. Worth it!" —Shealen

Get it from Amazon for $22.99. 

18. Glow Recipe's Watermelon Glow, a pore-cleansing facial toner that will not just get Harry Styles' "Watermelon Sugar" stuck in your head until the end of time, but will also use the combined power of hyaluronic acid and tea tree extract to soothe and even out your skin for a dewy glow ✨.  

www.amazon.com, www.amazon.com

Promising review: "Totally worth it! I love it so much! It made my skin smooth, clear, and hydrated. I pour it on my palm and apply on my face. I bought this product as it is viral on TikTok and I consider it one of my best skincare purchases." –APS

Get it from Amazon for $16. 

19. A set of satin pillowcases that not only have a cooling effect, but are soft on your skin and create less friction for your hair so it won't get as tangled while you sleep.

Amazon, www.amazon.com

Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull looking when I get up in the morning." —Aaron Key

Get a set of two from Amazon for $8.99+ (available in 35 colors and three sizes).

20. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant to help exfoliate and smooth skin by dealing with rough patches or dry bumps, which can get inflamed in some seasons — a lot of reviewers with keratosis pilaris and similar skin textures swear by this! 

www.amazon.com, Amazon

First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products. 

Promising review: "I saw a dermatologist recommend this on TikTok and I figured I’d give it a try.I have had red bumps on the back of my arms for as long as I can remember and have tried multiple things, so I didn’t have very high expectations. After one use, I could already see a difference! It says to use 1–2 times a week but I use it usually every other day, and I use Cerave rough and bumpy lotion after and now my red bumps are almost nonexistent. This product has truly been life changing and I would recommend to anyone struggling with red bumps! 10/10!" —Sydney

Get it from Amazon for$12 (available in four sizes). 

21. A six-piece (!!) set of high-performance matte lipsticksat a *fraction* of the price of its competitors that stays the heck put without drying or cracking your lips by the end of the day. (Seriously, reviewers are DRAGGING major brands in their comments, these are so cheap and effective.) 

www.amazon.com, www.amazon.com

Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire

Get a six-piece set from Amazon for $9.99 (available in three sets). 

22. An Eos shea butter shaving cream to truly change the GAME for sensitive skin or anyone prone to razor burn — this smooth, hydrating formula may feel different than your typical shaving products when it goes on, but the results speak for themselves.

www.amazon.com

Promising review: "I found this on TikTok and decided to try. I have sensitive skin and after using this I had no razor bumps! It’s weird because it doesn’t get sudsy and foamy like regular shaving cream, but this is much more moisturizing and smells great! Will definitely be using from now on." —Luis

Get it from Amazon for $3.97+ (available in five varieties, including a sensitive skin version!). 

23. Brazilian Bum Bum Cream, a cult-favorite moisturizing body lotion infused with caffeine, guarana extract, and coconut oil to simultaneously tighten *and* smooth skin. Reviewers are also obsessed with the soothing "sunshine" smell (with some replacing their perfume with it altogether!). 

Amazon

Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it." —Kristen

Get it from Amazon for $22.

24. BYO Blush Oil, which is the ultimate in makeup because it's delightfully lightweight and stays *put*. Bonus: its color is designed to react to the pH of your skin, giving you a wholly personalized look without any extra work. TBH, it's no wonder this is one of their bestselling prods.

Emma Lord/BuzzFeed

Youthforia is an Asian woman–owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

Fun fact: All of Youthforia's makeup is designed with ingredients that make it A-OK for your skin to sleep with it on! 

Check out a TikTok of the BYO Blush in action. 

I tried this out myself and I have to say, it is WILD watching it adjust to your skin's pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long lasting, too — I applied in the morning and could still see a rosy glow by the end of the day. 

Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer

Get it from Youthforia for $36 or Amazon for $36. 

25. A bottle of Color Wow Dream Coat Supernatural Spray designed to work on all hair types to give your blowout the smoothest, most frizz-free styling of its *life*. If your greatest enemy is humidity, this little bottle is about to be your secret weapon. 

www.amazon.com, www.amazon.com

Check out aTikTok of the Color Wow Dream Coat Supernatural Spray in action. 

Promising review: "I rarely — I don't think ever — rave about a hair product, but this is an exception. I got it to smooth out the frizzies in my hair and it performed above and beyond my expectations. I'm not a fan of the price, but I'll keep buying it because it's worth it. I highly recommend this product!" —Amazon Customer

Get it from Amazon for $28. 

26. A facial ice roller you can stash in the fridge or freezer to help with all *kinds* of miscellaneous annoyances, like sunburns, overheating, and heat-induced headaches. 

www.amazon.com, www.amazon.com

Promising review: "I was skeptical about this product. I wasn't sure how it was much different than rolling any other frozen thing on your body. I'm beyond pleasantly surprised. I've used it for sinus pain, migraines, swollen neck glands, under-eye circles/bags, inflamed acne, TMJ pain, etc. Not to mention, when I used it on my face, it leaves my skin feeling tight and wakes me up in the mornings. It also stays cold for forever but never sweats or leaves water behind. It's like magic. I also bought one for my mom who suffers from nerve damage in her arms and legs. I think it'll really help when she has bad pain days." —Jessica McRee

"Another TikTok find. I love this product. Helps with redness and inflammation. I used it after I put serums on my face, then after I put my eye cream and face lotion on. Has helped with inflammation of pimples and decrease pore visibility!" —Makenzie

Get it from Amazon for $18.99+ (clip the coupon on the product page to save 15%; available in twelve colors).

27. A pack of cult-favorite Clean Skin Club Clean Towels — these ultra-soft, chemical-free disposable towels are ideal for drying your face or pairing with a makeup remover or face wash to gently remove makeup at the end of the day. A lot of folks with sensitive skin *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels. 

www.amazon.com, www.amazon.com

Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. 

Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara

Get a pack of 50 from Amazon for $17.95. 

28. A smudge-proof eyeliner stamp so you can finally get the perfect cat-eye on the first go without having to ~wing it~ (read: wasting eight cotton balls, half a bottle of eye makeup remover, and all of the minutes you were setting aside to make your morning coffee).

www.amazon.com, www.amazon.com

Psst — this tool is double sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!

Promising review: "Best eyeliner ever! This item was a 'TikTok made me buy it' LOL but overall, I am truly happy with this purchase. Thank you! Your product is truly amazing!" —Samantha Lopez

Get a set of two from Amazon for $14.98+ (available in three sizes and a combination pack).

29. A cult-fave Mario Badescu Facial Spray infused with cooling aloe and soothing rosewater that you'll be *especially* grateful to have on hand to help handle any seasonal dryness. This also helps set your makeup with a lovely dewy finish! 

www.amazon.com

Promising review: "So, I purchased this product after seeing it on TikTok. This spray works VERY well with not sensitive skin. For me, I have not experienced ANY breakouts, nor have I experienced any rashes. Overall, it's AMAZING and I use on the daily." —GoodLife7

Get it from Amazon for $6.40+ (available in five sizes). 

30. A shampoo scalp massager you can use in the shower to massage and exfoliate your scalp, so you can get all of the relaxing decadence of feeling like someone is massaging your head without physically going to a salon. Psst — a lot of reviewers mention this has also helped with psoriasis, dandruff, and scalp tenderness!

Emma Lord/BuzzFeed

I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.

Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z

Get it from Amazon for $9.99 (available in three colors).

31. Wet n Wild's Megaglo Blushlighter, the ultimate in two-for-one deals — the luminous shades of this combined blush and highlighter are designed to perfectly complement each other, so you don't have to do any color calculating yourself. 

www.amazon.com, www.amazon.com

Promising review: "For the price, this is an amazing highlighter. I heard about it on TikTok and I decided to try it out. I love it! Definitely recommend for an alternative highlighter if you’re not trying to spend a lot of money." —Salina

Get it from Amazon for $5.47 (available in three shade combos). 

32. Nyx's Pore Filler Targeted Stick, a holy grail option for anyone with sensitive skin who may have had it up to HERE with other pore fillers and their promises. This has a "blurring" effect to reduce the appearance of pores and smooth your skin without causing any extra shine you have to blot out. 

www.amazon.com, www.amazon.com

Check out a TikTok of the Nyx Pore Filler in action.  

Promising review: "This is a life-changing product for me. I have HUGE visible pores that really age my face, as well as incredibly acne-prone skin that makes me break out from just about every product. I've started to use NYX Pore Filler on my face with some regularity, and it doesn't seem to cause any irritation or breakouts. It does an AMAZING job filling in and smoothing out my face texture. The difference to my skin consistency is astounding. My skin looks so smooth when I use this product. In the photo I'm using it on just one side of my nose and under the eye area, and the difference is very noticeable (I think!)." —Jenny Penny

Get it from Amazon for $9.99. 

33. Nyx's delightfully loud Epic Wear Liquid Liner to announce your presence at a party before you even say "hello." These glides on easily for long-lasting, matte colors to remind you that your face is a canvas you get to play with for life, and it deserves a little 🌈🌈🌈 to celebrate! 

Amanda Davis / BuzzFeed, Amazon

Check out a TikTok of the Nyx Epic Wear Liquid Liner in action. 

Here's what BuzzFeeder Amanda Davis, pictured above, has to say about it: "I'm wearing the blue liner there on the left, and the reviews are 100% right. This liner LASTS. I love to throw it on top of my usual black liner when I want an extra pop on a night out or am just feeling a little "adventurous." The liner's super thin tip glides nicely and makes it easy to be precise, too!" 

Promising review: "Guys, I have hella hooded eyes, and any time I tried those expensive Sephora or Ulta eyeliners, they would smudge or fade INSTANTLY. I LOVE THIS PRODUCT!!!! The color pops, it's easy to use, and it NEVER SMUDGES, NEVER FLAKES, DOES NOT MOVE IN WATER!!! I fell asleep with it on, and it looked like I had just applied it when I woke up. ... Best eyeliner out there, take it from a girl who has tried ALL of those expensive eyeliners (Stila, Urban Decay, YOU NAME IT). I will never switch to anything else." —Jakjak

Get it from Amazon for $8.99+ (available in 14 shades — including classic black!).

34. Maybelline's Instant Age Rewind concealer, an inexpensive lightweight concealer for anyone who wants to quickly touch up before meetings or walks around the neighborhood, but doesn't want to commit to a whole layer of foundation. This also helps cover dark circles without caking and reduces puffiness.

Kayla Suazo / BuzzFeed

TBH, at the start of 2020 I started using this myself (although this is former BuzzFeeder Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OKAY, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.

Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee

Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.

Get it from Amazon for $8.48+ (available in 16 shades).

35. A set of triangle makeup puffs you've probably seen aaaallllll over TikTok by now — these are a great way to prevent creasing and lock in concealers, powders, and contours that might escape the blunt coverage of a larger, more traditional beauty sponge. 

Amazon

Check out a TikTok of the triangular makeup sponge in action.

Promising review: "If you came here to purchase them because a TikTok influencer told you to.....so did I. The rumors are true, these little puffs work wonders! I love that it has the pointed end to really get under the eye and around the nose. You can't beat the price and they help with a flawless powder application. Just buy them." —Tayler

Get a set of six from Amazon for$7.99 (available in a dozen different sets). 

36. Pure Instinct Roll-On, a TikTok-viral "pheromone-infused" scent a lot of reviewers love because it's designed to smell different on each user by blending with the unique pH of your skin. It's marketed as a way to make yourself smell more ~alluring~, but a lot of reviewers just genuinely love the sweetness of the unique but subtle scent. 

www.amazon.com

Pure Instinctis a small business established in 1985 that specializes in personal fragrances and essential oils. 

Promising review: "I’m extremely picky with perfumes. I hate anything overpowering, too floral, too sweet, too musky. This smells so faint like soap. It just smells clean. Like you just got out of the shower. Reminds me of Skin by Clean which is my favorite perfume ever. To me it has very subtle notes of vanilla and flowers. I mean like real flowers not like the artificial floral scent that is nauseating. This smells beautiful. The smell does change over time as it reacts with your body. I’ll definitely be buying again when I run out. I love that it’s a roll on oil too. Very convenient and easy to apply. It smells natural. Doesn’t smell like you’re wearing perfume. Just smells like you naturally smell good if that makes sense, lol." —Emily

Get a 3-pack from Amazon for $39.95. 

37. The Brow Glue, Nyx's ~extreme hold~ eyebrow gel that will hold up against ye olde elements, whether you're breaking a sweat on the dance floor or, like me, you're just sweating because it's Tuesday. Reviewers especially love that it doesn't get tacky or flaky like competitors, and is super easy to apply. 

www.amazon.com

Here's what BuzzFeeder Chelsea Stuarthas to say about it: "I wear very little makeup — especially on vacation — but there's something about doing my brows that makes me feel more put together. I recently went on a 12-day trip to the UK, Croatia, Montenegro, and Spain, and traveled carry-on only so I really had to pare down my toiletries — especially as the airports I traveled through made us condense all of our liquids into a single quart-size bag. This stuff is TINY but does the absolute most! I wouldn't say I have particularly thin or thick brows, but this really zhuzhed them up with next to no effort."

Promising review: "The Boy Brow from Glossier was my ride or die eyebrow product for years, but the tubes are so small and they raised the price so I could no longer justify it. This brow glue is the closest thing I’ve found to it and it’s half the price! Will definitely repurchase." —Alex

Get it from Amazon for $9.97 (available in six shades, including clear). 

When your teeth are so dazzlingly white from the pens that you start to sparkle:

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TV Asahi

Reviews have been edited for length and/or clarity. 

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