SYFY/NBCU Photo Bank via Getty Images

To kick off Pride month, the streaming service Peacock displayed an image on its home screen of Cher, Alan Cumming and Chucky, the red-headed doll from the horror franchise.

Some social media users were confused by Chucky’s inclusion, writing on X, formerly known as Twitter, that it was “certainly a choice,” while others pointed out Chucky is an ally to the LGBTQ community.

Peacock did not have any comment, but Don Mancini, who is gay, created the Chucky horror films franchise in the ’80s ― and in the 2021 TV series “Chucky,” the doll is brought to life by Jake, a 14-year-old gay boy. In episode 2 of the series, Chucky tells Jake that he has his own queer and gender-fluid child.

“You’re cool with it?” Jake asks.

“I’m not a monster, Jake,” Chucky replies.

Happy Pride Month 🏳️🌈🏳️⚧️ pic.twitter.com/TxnScZW3uA

— The Horror Lover (@THorror_Lover_) June 1, 2024

Chucky is so much of an ally that in the first season, he murders Jake’s homophobic father.

The storyline of a gay teen in “Chucky” was one of the reasons the Syfy channel signed on.