Jackie Aina sure knows how to keep a secret.

The beauty influencer's Instagram page is chock full of photos of her flawless makeup lewks but what many of her 1.3 million followers didn't realize is that many of those looks—dating back as early as a year ago—were created using a palette she designed for her newest collaboration: Jackie, Jackie, Jackie, Jackie teamed up with Anastasia Beverly Hills to launch a colorful eyeshadow palette.