Coway Malaysia repurposes K-pop hit into song about its after-sales service

Coway Malaysia repurposes K-pop hit into song about its after-sales service

RICE Media·2019-09-23 09:25

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Korean consumer electronics brand Coway has turned to K-pop for a new campaign for Malaysia. Called ‘Codynation’, the campaign has been created by Grey Malaysia in collaboration with production house Directors Think Tank.

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