52% of Thai pet owners would be willing to pay more to stay at an accommodation that's pet-friendly.

In 2020, Thai travellers will be seeking experiences with lower environmental impact and more trips to second-tier cities, predicts Booking.com.

A full 68% of Thai travellers say they want to play a part in reducing over-tourism, while 65% would swap their original destination for a lesser-known but similar alternative if it would leave less of an environmental impact.