Cover story: Lai Shanru, co-founder of ShopBack, tells us the secrets of her success

Cover story: Lai Shanru, co-founder of ShopBack, tells us the secrets of her success

Prestige·2019-10-30 19:05

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Ever since co-founding ShopBack – a platform that incentivises its members to shop at partner merchants by giving them cash rebates – Lai Shanru has been going full throttle as the company built itself into what is now Singapore’s largest e-commerce platform and cashback programme. The 31-year-old started out in banking before pivoting to her true calling in e-commerce, with Zalora. 

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