Going back to school with a smile

Going back to school with a smile

The Star Online - Metro·2019-11-19 00:25

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THE Tesco School Shop campaign is back to help parents bring down their children’s school expenses. From now until Jan 1, 2020, Tesco is offering a complete one-stop back-to-school shopping experience with a wide range of essentials at lowered prices. Tesco Malaysia product director Kenneth Chuah said, “Though much have been said of the importance of educating a child, not much has been discussed on the financial burden of a family in giving that child an education. “We know back-to-school expenses can be significant for families, especially for those with several school-aged children. “In living our value of Every Little Helps, Tesco is bringing the A-Star starter set of primary school uniforms, complete with three pairs of socks and shoes, for less than RM40 per child. “The school uniform staple, the short-sleeved primary school shirt and blouse will be on 50% discount at just RM7 throughout the campaign duration,” Chuah added at the launch event at Tesco Kepong. In addition, Tesco’s range of trolley bags is priced from RM32.90 while lunch boxes and water bottles start from RM5. Selected variants of writing instruments, notebooks and folders will be discounted up to 50% throughout the campaign period. Children’s favourite characters from Frozen 2, the Marvel Cinematic Universe, My Little Pony and mythical unicorns are also featured on selected items for this campaign. To reaffirm its commitment to helping underprivileged schoolchildren from the lower-income B40 families, Tesco rolled out its new “Beg Terus Senyum” corporate social responsibility initiative, another project under the Tesco School Adoption Programme partnership with Pintar Foundation since 2016. From now until Dec 20, Tesco shoppers can play their part in bringing joy to schoolgoing children by contributing to the Beg Terus Senyum with just RM50. The bag, comprising a drawing block, an A4 exercise book, semi-gel pens, mechanical pencils, 0.5 pencil leads, soft erasers, F5 exercise book, a highlighter, scissors and a school bag, is worth RM52.80. The price difference will be absorbed by Tesco. At least 160 students from selected Tesco’s adopted schools — SMK Kepong, SK Taman Midah 2, SK Seksyen 17, SK Seksyen 20, SK Pengkalan Pegoh, SK Sungai Ara, SK Mergong, SK Banggu, SK Methodist ACS Seremban, SJKT Melaka and SK Taman Rinting 1 — will receive the bags on the first day of school on Jan 2, 2020. The Beg Terus Senyum is available at Tesco Kepong, Tesco Extra Cheras, Tesco Shah Alam, Tesco Station 18, Tesco Extra Penang, Tesco Alor Setar, Tesco Kota Bharu, Tesco Seremban Jaya, Tesco Melaka Sentral and Tesco Seri Alam. Through the partnership with Pintar, Tesco has invested RM4.5mil and adopted 63 underserved schools, totalling 57,000 students within the vicinity of its stores, distribution centres and head office. Another initiative to help children in need is the Tesco-Unilever Back to School Fund, taking place from Nov 21 to Dec 4. With every RM35 purchase of any Unilever products at Tesco, RM1 will be contributed to the fund. Like last year, the fund is aimed at raising RM100,000 for underprivileged students in 33 of Tesco’s adopted schools, amounting to 600 students nationwide. Also present at the launch were Pintar Foundation Board of Trustees Sabri Abdul Rahman, its chief executive officer Karimah Tan Abdullah and Unilever Malaysia customer development director Jay Go.


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