Parfums Christian Dior teams up with Malaysia Airports Holdings Bhd to open its first pop-up boutique in KLIA

Parfums Christian Dior teams up with Malaysia Airports Holdings Bhd to open its first pop-up boutique in KLIA

The Star Online - Lifestyle·2019-11-30 08:30

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Pop-up stores are all the rage, allowing brands to communicate with customers in a new way and introduce exclusive products. In August, Parfums Christian Dior teamed up with Malaysia Airports Holdings Bhd (MAHB) and DR Group via its beauty arm, Colours & Fragrances (C&F) in introducing Dior Prestige's pop-up boutique at South-East Asia Travel Retail at Kuala Lumpur International Airport (KLIA). This is Dior Prestige's first pop-up boutique in a South-East Asia airport. Located at the Satellite building of KLIA's main terminal, this exclusive pop-up boutique concept lets travellers experience Dior skincare's products and its premium skincare range, Dior Prestige.

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