Keeping with lightness of new era

Keeping with lightness of new era

The Star Online - Metro·2019-12-02 00:00

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THE concept of lightness takes on a fresh approach as HP Inc Malaysia showcased its new models of personal computers (PC) and printers at the Grand Hyatt Kuala Lumpur. With the theme of “Lightness in the New Era”, the two new PC models and two printers which are designed to lighten work experiences were introduced to a packed ballroom of dealers and media members. Touted as a “global brand with a Malaysian soul”, HP managing director Fayza Mohamed Amin said, “we are reinventing for Malaysians’ needs to deliver versatile, durable and connected innovation that ensures no compromise in their work styles and lifestyles.” She added that the company supported Malaysia’s future by pushing the boundaries of innovation, by engaging local customer insights, sustainability and thoughtful design. According to the International Data Corporation (IDC), Asia’s workplaces will have five generations working together by 2020 -- from Gen Zs to millennials and baby boomers, each with their different work styles and preferences. “Computing devices need to be synced with the specific needs of the Malaysian workforce. “We take pride in challenging ourselves to provide users the freedom to pursue their passions without compromising on security and connectivity,” said Fayza. HP’s PC category business director Yogesh Bhatia then presented the HP Elite Dragonfly, a just-below-1kg ultralight, powerful business convertible that is durable, always connected and secure. It offers modern business professionals, who are always on the go, up to 24.5-hour battery life and supports long hours away from an outlet. It also features the world’s highest screen-to-body ratio in a 13-inch form at almost 86%, instantly transforms from tablet to PC and is powered for top business performance with the 8th Gen Intel Core vPro processor. Bhatia next highlighted the new HP Spectre x360, which has been reduced by 13% in size from the previous generation without compromising the screen size. It has an industry-leading 90% screen-to-body ratio and increased power through a quad-core 10th Gen Intel Core processor with Iris Plus Graphics. Crafted with distinction and detail, the unit comes in Poseidon Blue with copper luxe accents and features a gem-cut design achieved through aluminum CNC machining. On the side of print, category business director Hong Mee Mee said HP was delivering lightness in work styles for the modern workforce that demands flexibility, engagement and mobility while balancing the need for innovative experiences. The Neverstop Laser printer has the world’s first toner tank – easily handling 5,000 pages of toner right out of the box – as well as a quick-and-easy self-reloadable toner kit that ensures minimal business disruption while saving costs. It also allows for remote printing, scanning and copying from your smartphone thanks to the HP Smart App with Smart Tasks. Meanwhile, the HP Smart Tank Printer is built for today’s busy home office and provides the same freedom to work from anywhere, anytime, at the user’s convenience. Its best-in-class ink tank experience and print quality prints up to 38% faster than before. As part of its sustainable impact strategy, Fayza said HP continued to drive a more efficient, circular and low-carbon economy to help customers adopt more sustainable products and services. The HP Elite Dragonfly is the world’s first business convertible made with ocean bound plastic, while the HP Neverstop Laser printer is equipped with toner reload kits made of 75% recycled plastic and the printer is made of 25% recycled plastic. All the featured products are available for purchase, except for the HP Neverstop Laser Printer which will only be available at the end of the month.


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