This year, UK-based fashion brand I Saw It First played up to its own name by putting on a nationwide, women-led talent search (with the help of Capital XTRA), opening up its inboxes to submissions from artists up and down the country. From the countless submissions sent to judges Yinka Bokinni, Shayna Marie, Zed Bias and Steel Banglez, 21 entrants made the shortlist to win £25,000, and they have each been given the opportunity to craft music videos of their own.