One of the questions I frequently ask startup founders is how much they’re spending on security. Unsurprisingly, everyone has a different answer.

Startups and small companies are invariably faced with the prospect that they’re either not spending enough or are spending too much on something that’s hard to quantify in terms of value. It’s a tough sell to sink money into an effort to stop something that might one day happen, particularly for bootstrapped startups that must make every cent count — yet we’re told security is a crucial investment for a company’s future.