NEW YORK — From Ms Farah Merhi’s vantage, a home can be as shimmery as a crystal chandelier and as cozy as a velvet throw pillow. This glammy, decadent aesthetic has delivered Ms Merhi an Instagram empire, with nearly 6 million followers to her Instagram account @Inspire Me Home Decor.

In the eight years since Ms Merhi started Inspire Me! Home Decor on a whim — she was remodeling her four-bedroom house in Grand Rapids, Michigan, and turned to Instagram as a creative outlet — she has built a multimillion-dollar design and furniture business on the idea that with the right tufted bench and metallic mirrored coffee table, anyone can achieve her distinct brand of elegance.