Dubai [UAE], Mar 8 (ANI): The International Cricket Council (ICC) on Sunday launched "100 per cent cricket", a 12-month campaign dedicated towards the promotion of women's cricket.

The campaign has been launched on International Women's Day ahead of the ICC T20 World Cup final at the MCG between India and Australia. The campaign, "100 per cent cricket", will showcase the skill, athletic brilliance, passion and intensity of women players.