Accuse them of what you're doing, so that when they say you're the one doing it, nobody believes them—or at least it's a wash. That's one of the governing principles of Donald Trump's life, and he has brought that to his Movement in a big way. He jumped at the chance to brand his 2016 opponent as Crooked Hillary, so that when mountains of evidence emerged that he was perhaps the shadiest major-party presidential nominee in modern history, it all fell a bit flat with the public. After all, his opponent was Crooked, too. This principle has popped up again with regard to the current administration's response to the novel coronavirus and the disease it causes, COVID-19.