One-of-three Puch 500 GE headed to RM Sotheby's Essen auction

One-of-three Puch 500 GE headed to RM Sotheby's Essen auction

Yahoo - Autos·2020-04-10 20:50

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Puch G sounds like a Soundcloud rapper or a kid still trying to come up on the rap battle circuit. The truth is stranger, and mystifyingly arcane. In 1971, Mohammad Reza Pahlavi, shah of Iran and major Mercedes stockholder, suggested Mercedes build a truck that could be sold to the military and civilians. After feasibility studies, civilian-focused Daimler-Benz hooked up with Austrian military vehicle and weapons maker Steyr-Daimler-Puch to develop a commercial vehicle. Once the Geländefahrzeug-Gesellschaft mbH joint venture prepared a number of Geländewagen prototypes in the mid-1970s, the Shah placed an order for 20,000 trucks, compelling the joint venture to see the project through. In 1979, the brute box with the amazing bolt-action door closure sound became a martial and market reality, the same year the shah was deposed and the new Islamic Republic of Iran canceled the order for 20,000 trucks.

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